You’ve probably heard the term “search engine optimization” (SEO) and may even know something about it. Understanding SEO and putting it to work for you, however, are two completely different concepts. If you haven’t started implementing SEO for your school website yet, you could be losing out on a huge opportunity to improve your site’s SEO ranks.
The Importance of SEO For School Website
Did you know that Google’s search algorithm ranks websites based on over 200 factors?
That implies there are hundreds of ways to improve the relevance of your website for search inquiries. Finding those variables and converting them into techniques to improve your school’s online presence is what SEO is all about.
It might be difficult to know where to begin with SEO because there are so many factors to consider. However, there are a few well-known factors that your school should consider, like picture utilisation, keyword optimization, content quality and quantity, mobile-friendliness, and so on.
While taking into account all of these factors may seem onerous, don’t be concerned if you believe your school falls short in any of these areas. Search engine optimization is a process of constantly updating existing content and striving to develop a strategy for future SEO success, not a sprint.
In order to make the process of search engine optimization comprehensive and easy to understand, we have broken down factors that will help you integrate SEO for a school website and allow you to create a better online presence for your school.
Finding the phrases your target audience uses to explore schools will take some time, especially because there is an endless list of education keywords available. However, given the significance that keywords play in your SEO approach, the time you invest in this phase might pay off well.
The keyword research process, like many other new ventures, begins with some good old-fashioned brainstorming.
Make a list of the phrases you believe your prospects are looking for, and then use a tool like Moz Keyword Planner to estimate their monthly search volume. Moz’s Keyword Suggestions option can also assist you in expanding your first list by suggesting related phrases.
Throughout this procedure, keep an eye out for keywords of various lengths. OptinMonster recommends that webmasters choose keywords wisely based on where they will appear in their content. They’ve discovered that one- to two-word phrases with a high search volume work best as headlines, so look for some shorter, more broad keywords.
Keep an eye out for body keywords, which are usually two to three-word phrases with a moderate search traffic. You’ll also want to uncover a lot of longtail keywords — phrases with more than four words and low search volume – because they’re less competitive and thus generate a lot of traffic.
You can use Moz to generate a keyword list and track your rankings over time once you’ve gathered a wide set of keywords. This one-of-a-kind tool helps schools to maintain a close check on their search results.
Organic Search Traffic
Keywords Ranked in Top 5
Finding the proper keywords and arranging them in strategic areas is the key to creating SEO-friendly content. This method demonstrates to search engines that each element of your content contains the information a query requests.
Integrating Keywords into Your Content
After you’ve completed your research, it’s time to put your keywords to work by inserting them in the following sections of each webpage:
You should also use keywords throughout the text and in header tags (h2s, h3s, and so on) – but don’t go overboard. Your results will suffer if search engines suspect you of “keyword stuffing,” which is when you try to cram as many keywords into your text as possible.
Instead, strive to blend your keywords in as naturally as possible. Adding them should always be done with the goal of increasing the value of your material. Never put your website’s credibility at risk in the name of a higher search ranking; after all, search engines prioritise content quality over keyword number.
You don’t have to develop whole new content to optimise your website; you can simply tweak existing posts with SEO in mind. Historical optimization is the process of updating old content. This incredibly efficient SEO approach is updating and improving old content for search. As a result, historical optimization allows your school to provide more relevant resources to its prospects while also increasing website traffic and boosting SEO for the school website.
White Bunnie pays attention to your business goals, understands your brand identity, market, observes your competitive landscape, and utilizes those insights to design custom SEO that drive your business forward and beyond.
When someone clicks on an organic search result, search engines want to make sure they aren't disappointed when they arrive. Websites with high rankings must be simple to navigate so that users can easily access the information they require. With that in mind, it's important that your school's website be as well-organized and error-free as possible. Not only will you improve your search position by enhancing your technical SEO, but you will also deliver a better user experience to your prospects. There are a few things your school should be measuring, repairing, and producing in order to maintain the SEO for school websites.
What to Measure
There are a few measures that provide insight into how Google evaluates your website navigation when it comes to website monitoring:
Bounce rate: The number of individuals that left your website without taking any further action after seeing a single page.
Dwell time: Dwell time refers to how long visitors stayed on your website. The longer the dwell time, the better.
Page speed: Page speed refers to how quickly your website loads. To evaluate your success with this SEO aspect, use the Google PageSpeed Insights Tool. If you get a poor score, you might think about reducing your website design or condensing your photos.
What to Fix
There are a few technological difficulties that will harm your site’s search ranking, thus you should try to avoid them as much as possible:
Dead links: these direct viewers to a page that does not exist. If your visitors are inconvenienced, your technical SEO score will suffer.
Broken redirects: These send users to a resource that may or may not exist any more – or at the very least, cannot be discovered. Visitors’ expectations will be deflated, to say the least.
Duplicate content: this is a term used to describe pages that contain identical or extremely similar information. Because it’s extremely impossible for search engines to figure out which pages to show in search results, they frequently don’t. This is where quality material comes into play: Make sure that each of your pages has something unique to offer.
What to Create
Consider using a sitemap and robot.txt files in your technical SEO strategy to make it easy for search engines to evaluate your site’s architecture.
A sitemap is a file that contains all of your site’s URLs and is used by search engines to index it. A robot.txt file, on the other hand, contains the pages you don’t want indexed — that is, those you don’t want to show up in searches – such as special policy pages.
By establishing these files, your school demonstrates to search engines that its website is well-organized – and, as a result, easy to browse for visitors.
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There are a few additional techniques to increase your school's search ranking through content development besides keywords. One of these entails altering your school's attitude toward URLs. Shorter URLs are undoubtedly sweeter when it comes to search algorithms. When creating URLs, try to use as little words as possible beyond the keyword while yet distinguishing each page. You can do this by removing non-descriptive words like "the" and "an."
Building domain authority also necessitates the use of links. Incorporating links into your web pages signals to search engines that your material is complete, and if other websites connect to it, it reinforces that mindset.
As a result, schools should be aware of the three sorts of links that search algorithms consider: internal links, external links, and backlinks.
Internal links on your school’s website are hyperlinks that take readers to other pages on your site.
It’s also necessary to incorporate external sources into your text via ‘external links.’ These links demonstrate to search engines that your content has been thoroughly researched and is thus deserving of a spot on Google’s first page. However, don’t just connect to any old website; make sure your external links lead to trustworthy, authoritative sites. If you direct users to questionable websites, Google may punish your school for the association.
Backlinks are another important type of link. Backlinks are formed when another website links to your content. As you might expect, they considerably boost your website’s trustworthiness and are thus an important aspect of SEO for school websites.
Backlinks are the most powerful, but they are also the most difficult to obtain.
As a result, some people have resorted to paying for their website to be featured on other websites. This method, sometimes known as “black hat SEO,” isn’t recommended for a variety of reasons, including the possibility that search engines would detect your scheme and ban your site.
Companies may believe they are being clever by purchasing connections, but trust us when we say that Google is smarter.
Instead, if you want to create backlinks naturally, you should do so. This entails producing high-quality content that people want to share.
To expedite the process, look at your competitors’ backlinks to see what types of sites could be interested in sharing your material, and reach out to them. If they find your information useful, they’ll spread it without asking for payment.
White Bunnie is committed to honesty, transparency, and personal accountability in our work. Being a search engine optimization specialist, we strive constantly to achieve higher rankings, improved traffic, and conversions for our clients’ business while strictly adhering to our Code of Ethics.
Google revealed in 2015 that there were more mobile searches than desktop searches, and SEO has never been the same since.
If you want to target the growing number of students who research schools on their phones, you’ll need to pay particular attention to your website’s mobile version.
Many people feel that just because their website uses responsive design, which many school websites do, it is immediately mobile-friendly. However, this isn’t always the case. Even if your website is responsive, it doesn’t necessarily mean it is optimised for the device in question.
You can manually change your mobile site to improve user experience and improve mobile SEO. Here are some tips from Search Engine Journal on how to make sure your mobile site complies with search engine requirements:
In addition to design, you need ensure that your mobile site is fully functional.
For schools wishing to start improving their mobile sites, Google’s Mobile-Friendly Test is a great place to start. This gives you a comprehensive overview of your website’s mobile version and highlights any obvious technical flaws.
Invest in SEO
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Get more traffic on your website
Generate more leads
Increased saltes for your business.
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