Growth Marketing -
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What is Growth Marketing?

Growth marketing is the process of utilizing data obtained from marketing campaigns and experimentation to generate growth. It can help you anticipate change and prepare your plans for continuous improvement.

Growth marketing shortens innovation cycles rather than relying on long-term initiatives. Just-in-time campaigns and micro-campaigns address the demands of the present. The outcomes of each campaign or piece of content assist you in learning the answers to crucial questions such as:

  • How would you describe the demographics of your main users?
  • How much are your users willing to pay to solve their pain points?
  • What is the frequency and depth of your users’ interaction with your product?

 

In growth marketing, “growth” might mean adding more users, increasing income, or even acquiring name recognition. The trick is to begin small and gather data on which marketing initiatives are most effective. Then, concentrate your efforts on the channels supported by the data. You can later decide how much of your marketing budget to allocate to those activities

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What Are The Responsibilities Of Growth Marketers?

Being adaptable and testing your marketing methods allows you to better understand user behaviour. For example, you may discover that email marketing has a greater clickthrough rate (CTR) but a lower response rate than push notifications. Based on this data, you can tailor your marketing activities and improve their performance. There comes certain responsibilities with Growth Marketing:
  • Create data-driven, multi-channel marketing strategies for acquiring and retaining audiences/customers for VICE Digital offerings such as content, video, direct-to-consumer products, and in-person experiences.
  • Identify, cultivate, and monitor the most forward-thinking audiences for each of VICE’s brands, with a strategic approach to developing and acquiring the proper audiences
  • Increase the size and engagement of VICE’s audience across all platforms, and set and track OKRs against monthly, quarterly, and annual audience growth and loyalty goals.
  • Be in charge of brand marketing, architecture, and positioning.
  • Collaborate across departments to guarantee consistent brand voice across all projects, including tight collaboration with product, editorial, multimedia, and video teams to inform and help set roadmaps.
  • Lead and mentor a successful audience development organization that includes audience development and consumer marketing roles.
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Code Of Ethics

White Bunnie is committed to honesty, transparency, and personal accountability in our work. Being a search engine optimization specialist, we strive constantly to achieve higher rankings, improved traffic, and conversions for our clients’ business while strictly adhering to our Code of Ethics.

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    “White Bunnie offered guidance and support in all aspects of getting our Google My Business local pages set up for our storage and coworking business in the San Francisco area.”

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    Bridge Storage

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    Owner & Consultant, Franchise Consultancy

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    Market Cube

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Frequently Asked Questions

Please check this FAQ First before contacting us.
  • Our approach to growth marketing is focused on achieving sustainable and scalable growth for our clients' businesses. We combine data-driven strategies, creative experimentation, and continuous optimization to identify and capitalize on opportunities across the customer lifecycle. By leveraging a mix of channels and tactics, we aim to drive measurable results and maximize return on investment.

  • We begin by conducting a thorough analysis of each client's business, target audience, competitive landscape, and growth objectives. Based on these insights, we develop customized growth marketing strategies that align with the client's specific needs, goals, and budget. Our strategies are adaptable and iterative, allowing for ongoing refinement and optimization based on performance data and market dynamics.

  • We utilize a diverse mix of channels and tactics in our growth marketing efforts, including but not limited to digital advertising (such as PPC, social media ads, and display ads), content marketing, search engine optimization (SEO), email marketing, conversion rate optimization (CRO), influencer marketing, and referral programs. Our goal is to identify the most effective channels and tactics for reaching and engaging the target audience and driving desired actions.

  • We employ a range of key performance indicators (KPIs) to measure and track the success of growth marketing initiatives, such as customer acquisition cost (CAC), lifetime value (LTV), return on ad spend (ROAS), conversion rates, website traffic, engagement metrics, and more. We use advanced analytics tools and attribution models to gain insights into campaign performance, identify areas for improvement, and optimize strategies for continuous growth.

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