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What is Growth Marketing?

Growth marketing is the process of utilizing data obtained from marketing campaigns and experimentation to generate growth. It can help you anticipate change and prepare your plans for continuous improvement.

Growth marketing shortens innovation cycles rather than relying on long-term initiatives. Just-in-time campaigns and micro-campaigns address the demands of the present. The outcomes of each campaign or piece of content assist you in learning the answers to crucial questions such as:

  • How would you describe the demographics of your main users?
  • How much are your users willing to pay to solve their pain points?
  • What is the frequency and depth of your users’ interaction with your product?

In growth marketing, “growth” might mean adding more users, increasing income, or even acquiring name recognition. The trick is to begin small and gather data on which marketing initiatives are most effective. Then, concentrate your efforts on the channels supported by the data. You can later decide how much of your marketing budget to allocate to those activities.

The goal of growth marketing is to acquire more customers through intelligent, data-driven marketing.

We aim to make your customers so successful so that they continue to buy from you, recommend your business to their friends, and stay for years to come.

How to implement a successful growth strategy

Growth marketing, as previously said, focuses on the full customer experience and marketing funnel rather than the top. Traditional marketing may focus on brand awareness and client acquisition while ignoring what occurs once a prospect becomes a customer.

To implement a successful growth marketing campaign, you may:

1. Gather information about potential customers and analyze whatever feedback you already have
2. Use the information you’ve gathered to develop a few simple A/B tests
3. Create and run sample email campaigns, social media posts, blogs, podcasts, and other content
4. Track engagement data on your test features
5. Analyze what works best and add those tactics to a growing library of customized best practices
6. Reach out to other teams for new data and feedback before starting again

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Creates a unique identity for your brand and increases brand awareness as well as visibility.

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Effective SEO practices can lead to better traffic on your website.

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What are the Key Aspects of Growth Marketing?

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    It is necessary to take a team approach

    Growth marketing does not exist in a vacuum.

    Everyone in a firm strives for growth. After all, everyone wants to find additional users who will interact with their product.

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    A/B testing

    With today’s digital marketing capabilities,

    you may evaluate the outcomes of various email campaigns, social media posts, and other marketing initiatives.

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    Responses from customers

    There are numerous ways to examine your data using

    current digital marketing, such as Google Analytics. You can also obtain an immediate response in the form of a link click or a like on a social networking platform.

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    Adaptability and responsiveness

    Responding swiftly to fresh opportunities are

    frequently required in growth marketing. To remain agile, plan brief campaigns with plenty of time to review the results.

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    An approach based on data

    The days of making decisions based on gut

    feeling are over. Ditto to making decisions based solely on the using the HiPPO strategy (highest paid person’s opinion).

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    Marketing efforts across multiple channels

    As previously said, your marketing tactics should

    not exist in silos. They should instead collaborate to develop your plan and gain more devoted customers.

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    Product marketing

    Product marketing, while not the exact job title,

    is a vital stage in attracting clients. A growth marketer cannot be effective unless they understand their target customer’s desires and the messaging required to convert them.

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    Customer lifecycle

    A customer lifecycle describes the journey that

    your customers take as they discover about, connect with, buy or convert from, and re-engage with your organisation. To simplify, growth marketers focus on three important lifecycle stages: activation, nurturing, and reactivation.

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    Goals for revenue

    Growth marketing focuses on agile goals to drive

    revenue with the purpose of long-term improvement. Rather than shooting in the dark, growth marketing looks out promising objectives and works strategically to achieve them.

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    Content marketing

    Create a lead-generating content marketing strategy

    that includes blog posts, ebooks, online courses, videos, and other materials that inform, educate, and interest your target audiences.

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    Build a community around your brand

    Build a community around your specialization to

    provide value to your target audience. CRM brand Pipedrive, for example, includes a knowledge portal dedicated to salespeople with relevant content and the ability to share knowledge with their colleagues.

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    Full funnel

    The job names “lead generation” and

    “acquisition marketing” have fallen out of favour recently. This is because each of those disciplines is largely concerned with the top of the funnel.

Want to implement a successful growth strategy?

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    What are the Responsibilities of Growth Marketers?

    Being adaptable and testing your marketing methods allows you to better understand user behaviour. For example, you may discover that email marketing has a greater clickthrough rate (CTR) but a lower response rate than push notifications. Based on this data, you can tailor your marketing activities and improve their performance. There comes certain responsibilities with Growth Marketing:

    • Create data-driven, multi-channel marketing strategies for acquiring and retaining audiences/customers for VICE Digital offerings such as content, video, direct-to-consumer products, and in-person experiences.
    • Identify, cultivate, and monitor the most forward-thinking audiences for each of VICE's brands, with a strategic approach to developing and acquiring the proper audiences
    • Increase the size and engagement of VICE's audience across all platforms, and set and track OKRs against monthly, quarterly, and annual audience growth and loyalty goals.
    • Be in charge of brand marketing, architecture, and positioning.
    • Collaborate across departments to guarantee consistent brand voice across all projects, including tight collaboration with product, editorial, multimedia, and video teams to inform and help set roadmaps.
    • Lead and mentor a successful audience development organization that includes audience development and consumer marketing roles.
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    Code of Ethics

    White Bunnie is committed to honestytransparency, and personal accountability in our work. Being a search engine optimization specialist, we strive constantly to achieve higher rankingsimproved traffic, and conversions for our clients’ business while strictly adhering to our Code of Ethics.

    What are the Important Goals and Measures for a Growth Marketer?

    Successful growth marketers generate a highly engaged audience that helps to prevent churn and raise the lifetime value of each individual user, not just a larger user base. Building a highly tailored marketing approach has been found to cut acquisition expenses in half, improve revenues by up to 15%, and increase marketing spend efficiency by 30%.

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      Maintain customer loyalty

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    Growth Marketing FAQs
    • Growth hacking is a type of very resourceful and innovative marketing that focuses solely on high-leverage growth with an emphasis on high ROI in a short period of time. In our book, Growth Hacking, we go into greater detail about this term and what it implies.

    • Growth hacking frequently uses the product to drive growth through referrals and increased retention, which is not typically associated with digital marketing. Growth hacking is frequently associated with a series of one-time incremental advances that are unlikely to last long. In contrast to growth hacking, one distinguishing feature of digital marketing is that it involves brand marketing activities. While growth marketing is often more ROI-focused than traditional digital marketing, brand-building activities cannot be excluded. While product innovations may still be used to fulfil marketing objectives, there is a greater emphasis on long-term sustainability.

    • Growth marketing and growth hacking aren’t just for tech firms. They are a set of tools and philosophies created for resource-constrained contexts. Whether you are creating digital products, tangible items, or offering services at a large or small firm, it is likely that resources will be limited at first. The growth hacking and growth marketing processes will assist you in identifying the finest initiatives to optimize ROI in the shortest amount of time.

    • Yes, with a few conditions. If you want to use growth hacking approaches and tactics internally, you will need to make organizational and cultural adjustments. Because growth hacking frequently involves product-level marketing changes, employees in the product development section of the org chart will be needed to champion growth hacks. Certain organizations opt to provide growth hacking training to current resources in order to foster a growth hacking culture within the organization. Retaining a growth hacking agency for a specific project can often catalyze a cultural shift. Deviate Labs provides consultancy services to help organizations and cultures transform, as well as project execution services.

    • We normally recommend engaging a growth hacking marketing agency once your product or service has established market traction for companies with limited resources. The advantage of engaging a growth hacking and marketing agency like Deviate Labs after you’ve achieved product-market fit is that we can help you reach “product-market-marketing” fit, which will allow you to scale quickly. Certain well-funded firms will hire a growth marketing agency prior to product-market fit in order to reduce time-to-market. When there is a “land-grab” strategic opportunity in a highly competitive market with other well-funded entrants, this method is frequent.

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