Pay Per Click - PPC -
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Despite the accessibility of advertising resources and digital marketing avenues, some companies fail to reach their target demographic. As a result, businesses in the market are fighting an uphill struggle and making little headway with their internet marketing initiatives.
Major difficulties online businesses face include:
  • Increased competitiveness.
  • An increase in ad blockers
  • Strict rules for the industry.
  • Adapting consumer demands.
  • High spending on digital ads.
  • Different market norms.
  • Difficult customers.

Pay per click advertising is a wise alternative if you’re searching for an immediate campaign boost and a quick return on investment (ROI). With focused PPC services, you can keep total control over your sponsored search marketing initiatives and achieve successful business results without going overbudget.


PPC Advertising Types

There are various types of pay per click ads available, depending on your goals:
  • Search Ads: Paid search marketing is most commonly done through search advertising. Advertisements appear to prospects who are already searching online for your brand or industry. For one-time campaigns or short sales cycles, these PPC ads are appropriate.
  • Display Ads: Display advertising has been proven to reach more than 90 percent of online users. Display ads appear on Google’s partner websites that target users visiting industry-related websites. The goal of display advertising is to attract online users’ attention and persuade them to take action.
  • Social Ads: Pay per click to advertise on social media websites is one of the fastest growing segments of online advertising. Facebook, LinkedIn, and Twitter all have social media ads. Among other factors, they target prospects based on their hobbies, networks, and interests.
  • Remarketing Ads: In addition to reaching high-converting customers, remarketing can double your profits. People who have already been to your website will receive remarketing ads to remind them to return and entice them to convert. Due to the lower competition and highly targeted nature of remarketing, it is less expensive than search advertising.
  • Google Shopping Ads: Websites with many products are ideal for Google Shopping ads. Prospects can see the products and prices on the Google SERP before they even click onto a website by viewing these PPC ads in a carousel above or below the main Google search results.
  • In-stream Ads: Also known as YouTube ads, in-stream ads run while a video is being played. On YouTube’s Display Network, these are pay-per-click ads that appear next to YouTube videos and YouTube search results. Your brand is presented in a unique and memorable way with YouTube ads.
  • Gmail Sponsored Promotions (GSP): Through GSP, you can send emails directly to leads who are interested. Unlike YouTube ads, GSP ads offer the ability to click to call so prospects can reach you directly at any stage of your sales funnel and convert.
  • Local Services Ads: Pay-per-lead ads for local services are common. Thus, you won’t have to spend money on clicks that don’t lead to leads. There are only a few industries that advertise their local services, such as HVAC companies, electricians, plumbers, and locksmiths.
  • Amazon PPC Ads: PPC services offered by Amazon are among the most popular online. By placing sponsored ads in key locations across the Amazon platform, Amazon sellers can build brand awareness, increase sales, and encourage more store visits.

Code Of Ethics

White Bunnie is committed to honesty, transparency, and personal accountability in our work. Being a search engine optimization specialist, we strive constantly to achieve higher rankings, improved traffic, and conversions for our clients’ business while strictly adhering to our Code of Ethics.

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Frequently Asked Questions

Please check this FAQ First before contacting us.
  • PPC (Pay-Per-Click) advertising is a model where advertisers pay a fee each time their ad is clicked. At Whitebunnie, we leverage PPC campaigns to drive targeted traffic to our clients' websites or landing pages, boosting visibility and conversions.

  • Whitebunnie specializes in various PPC platforms including Google Ads, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and more. We tailor our PPC strategies based on the unique goals and target audience of each client.

  • We employ a range of strategies such as keyword research, ad copy optimization, audience targeting, bid management, and A/B testing to continuously improve campaign performance and ensure maximum return on investment (ROI) for our clients.

  • We track key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, cost per click (CPC), cost per acquisition (CPA), and return on ad spend (ROAS). Through comprehensive reporting and analysis, we provide insights to refine strategies and optimize campaign performance further.

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