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About Seo

In today’s thriving digital environment, most people go online to research and compare their options. This is why if people can’t discover you online, you’re probably missing out on a lot of potential business.

Creating the right online persona is imperative to succeed in any stream of business yet most people don’t know how to get started with SEO and digital marketing, leading to rookie mistakes and the hiring of wrong companies. Are you looking for a solution for SEO for lawyers? White Bunnie can help you get started with our SEO strategies for law firms.

Get an analysis, strategy, project plan, key performance indicators, and a timeline for free before signing up.

Get a detailed SEO report with a personalized checklist on how to improve your website and get to the top of Google.

What is SEO?

Search engine optimization (SEO) is the process of enhancing the visibility of your law firm’s website in search engine results pages (SERPs), which are the pages that appear after you type anything into Google, Bing, or another search engine.

To put it another way, if your law practice appears towards the top of search engine results, particularly on the first page, you’ll get more traffic to your website. Visitors that click on your link in the organic result, and if your website gives them the basic information they need, will contact you to learn more about your services.

When it comes to SEO for lawyers, the biggest problem is figuring out how to push your company to the top of the organic search results. Although there are a lot of companies that offer law firm SEO, there are no guarantees that you’ll be able to rank first in organic search results.

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    Keywords Ranked in Top 5

However, there are a number of things you can do to boost your chances of ranking on the first page of search results. It’s simple to break through the noise in the market and attract the attention of prospects if you grasp the basic principles search engines consider when selecting which websites are the most valuable to internet consumers.

Why is SEO for lawyers so important?

If you're a legal practise looking to grow, organic search traffic is a valuable marketing avenue that's sometimes underestimated. However, research suggests that greater attention should be made to enhancing law firm SEO. According to the 2019 Legal Trends Report, 17 percent of legal consumers used the internet to find a lawyer, which is tied for the second-highest percentage of any technique. SEO can be tough to grasp, especially if your law firm has never invested in this form of marketing before, but SEO strategies for law firms are an important part of any successful firm’s basic marketing plan.

What Content Is Good Content?
If you want to create the write content for your website you need to achieve the following criteria:

1. Satisfying user intent

It’s important to consider your website’s content from the perspective of your potential customers when producing it. If people come to your website, they’re likely to wonder:

  • Is this law firm in my vicinity?
  • What kind of law does this firm specialise in?
  • Is this law firm capable of meeting my specific needs?
  • Is this a good law firm?
  • Is this law firm affordable for me?
  • Is this a law firm with which I wish to do business?

The information on your website should be able to answer some of the most common queries that a potential client could have.

Search engines strive to direct consumers to the most appropriate location for finding answers to their queries. As a result, if Google believes your site is more likely to satisfy the user’s intent, it will likely rank your site higher in its search engine results pages.

2. Keyword Optimization

It’s great to be able to answer a visitor’s inquiries, but how can a search engine tell whether you’re doing a good job? What effect does the answers to these questions have on SEO for lawyers?

One approach is to use keywords. When Google (or any other search engine) examines your website, an automated bot reads the content to determine the purpose of each web page.

You must make it apparent which keyword is targeted for each page of your law firm’s website to help potential clients read your material. This makes your identity and services obvious to both visitors and search engines.

3. There should be a variety of content that addresses keywords within the same category

One of the more challenging aspects of SEO for law firms is determining what keywords to use. It involves deciding a primary keyword, as well as variations and long-tail versions of that keyword. This guarantees that when users search online, your information covers as much territory as possible.

The idea is to generate as much material as possible that responds to searches for your primary keyword. Many people will choose the most common term, but others will use natural language to ask questions or enter variations of the same phrase.

Seo Business Success


Brings good leads to your business by making your website attractive.

Seo Business Success


Creates a unique identity for your brand and increases brand awareness as well as visibility.

Seo Business Success


Effective SEO practices can lead to better traffic on your website.

The Factors That Run SEO For Law Firms

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    Words and other sorts of information, such as photographs, on the pages of your legal firm’s website are regarded as content.

    Having high-quality content on your website will improve user experience and help you boost your search engine rankings. This is why it is important to implement SEO strategies for law firms that can help you dish out quality content that attracts users and satisfy user intent.

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    Backlinks and off-page citations

    The quantity of external website domains and pages referring visitors to your website has an impact on the online

    impression, credibility, and authority that your firm has when compared to other such firms.

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    When Google ranks your website, the user experience is one of the most important factors to consider. That means that long-term goals and

    technical SEO such as page speed, title tags, and site structure should be met in order to improve your ranking.

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    Your physical address of your law firm’s can increase the traffic dramatically by having a high-ranking listing in

    Google and other major search engines. We will optimize your Law firm on Google My Business & Bing & do the required local listings

Is Your Site Optimized?

Seo Analysis and Research
On-site Optimization

Does your website fulfill ranking parameters of search engine?

Seo Analysis and Research
Keyword Analysis & Research

Is your website optimized as per the relevant search term that generate potential revenue?

Get a free page audit

    How To Get Started With Technical SEO

    Technical SEO has the ability to make or break your law firm's SEO performance, making it a key contributor to your SEO success. It's also the most difficult to master, especially if you're not an SEO pro.

    • In its most basic form, technical SEO is a measurement of how "Google-friendly" your law firm's website is. Technical SEO is comparable to user-friendliness, but it also includes elements like security and sitemaps. However, because it can be difficult to implement, many law firms opt to hire an SEO expert that specialises in SEO for law firms. It lowers the risk of trying to handle everything on your own.
    • If you decide to do your own SEO, there are a few things to bear in mind when it comes to technical SEO:
    • Ensure that your company's website adheres to all of Google's criteria.
    • Google is very open about the things you can do to boost the technical SEO of your law practise. For technical SEO advice, educate yourself with the Webmaster Guidelines.
    • Ensure that your company's website is both fast and mobile-friendly.
    • Ensure your website loads quickly (within 2.5 seconds) and renders effectively across a number of screen sizes, especially mobile phones.
    • Make sure your law firm's website is simple to use.
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    The Importance of Backlinks

    Good content is one thing, but the internet is like a vast ocean of never-ending information that stretches to infinity. How does Google choose which information to display on the first page of results?

    The quantity and quality of backlinks are two important factors. Backlinks are links to your website that are put on other websites and direct visitors to it.

    Backlinks act as a popularity contest for SEO. If your law firm receives a lot of links from other well-known websites, they are considered as votes, indicating that “the lawyers at this firm know what they’re talking about!” However, having only a few hyperlinks on your law firm’s website indicates that your popularity and reputation are poor.

    Remember that search engines want to direct consumers to the most appropriate resource for answering their concerns. Your law firm’s material will be seen as a trusted and respectable source if search engines notice that it has many referring links from other credible websites.

    How to implement SEO for lawyers
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    Work With White Bunnie

    With White Bunnie by your side, you can get your law firm to the next level and establish a proper online presence. Our team of experts implement a variety of strategies and trending technologies to ensure your online persona is always at its best.

    Contact us today to learn how you can get started with our SEO for lawyers programs.

    Where to find an SEO expert for your law firm

    Since the top SEO experts don’t have time to work on their own websites, you might not be able to find them via a Google search! Request a referral from other lawyers in your network for someone who specialises in SEO for law firms.

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      Invest in SEO

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      Get your rankings raised

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      Get more traffic on your website

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      Generate more leads

    What to look for when hiring an SEO consultant for your law firm
    • When speaking with potential SEO specialists, they should at the very least acknowledge the fundamentals outlined in this article.
    • Inquire about the importance of content, backlinks, and technical SEO, as well as examples of their previous work.
    • If a person can easily function your website, then chances are that a robot sent by Google to investigate your law firm's website will be able to find all of your pages and understand what those pages are about. Create concise, easy-to-understand interfaces and frequently hyperlink to other relevant sites on your website.
    • Finally, check their references, especially those from rival law firms. They must be familiar with the legal business as well as the specific pain points that potential clients face when seeking your firm's services.
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