Growth Marketing

Growth hacking is a type of very resourceful and innovative marketing that focuses solely on high-leverage growth with an emphasis on high ROI in a short period of time. In our book, Growth Hacking, we go into greater detail about this term and what it implies.

Growth hacking frequently uses the product to drive growth through referrals and increased retention, which is not typically associated with digital marketing. Growth hacking is frequently associated with a series of one-time incremental advances that are unlikely to last long. In contrast to growth hacking, one distinguishing feature of digital marketing is that it involves brand marketing activities. While growth marketing is often more ROI-focused than traditional digital marketing, brand-building activities cannot be excluded. While product innovations may still be used to fulfil marketing objectives, there is a greater emphasis on long-term sustainability.

Growth marketing and growth hacking aren’t just for tech firms. They are a set of tools and philosophies created for resource-constrained contexts. Whether you are creating digital products, tangible items, or offering services at a large or small firm, it is likely that resources will be limited at first. The growth hacking and growth marketing processes will assist you in identifying the finest initiatives to optimize ROI in the shortest amount of time.

Yes, with a few conditions. If you want to use growth hacking approaches and tactics internally, you will need to make organizational and cultural adjustments. Because growth hacking frequently involves product-level marketing changes, employees in the product development section of the org chart will be needed to champion growth hacks. Certain organizations opt to provide growth hacking training to current resources in order to foster a growth hacking culture within the organization. Retaining a growth hacking agency for a specific project can often catalyze a cultural shift. Deviate Labs provides consultancy services to help organizations and cultures transform, as well as project execution services.

We normally recommend engaging a growth hacking marketing agency once your product or service has established market traction for companies with limited resources. The advantage of engaging a growth hacking and marketing agency like Deviate Labs after you’ve achieved product-market fit is that we can help you reach “product-market-marketing” fit, which will allow you to scale quickly. Certain well-funded firms will hire a growth marketing agency prior to product-market fit in order to reduce time-to-market. When there is a “land-grab” strategic opportunity in a highly competitive market with other well-funded entrants, this method is frequent.