What's Moving in
SEO & PPC
This Monday

Every Monday, White Bunnie's team cuts through the noise and brings you the most impactful shifts in search and paid advertising, so you can act, not just read.

1B
Monthly Google AI Mode Active Users
93%
AI search sessions ending with zero clicks
-58%
Drop in position-1 CTR due to AI Overviews
Deep Dives

In-Depth This Monday

Google's Search generative AI control

Google’s Search Generative AI Control Reaches Non-UK Properties

Week in Brief Google’s Search generative AI control, launched in June for .co.uk sites only, started appearing on US and […]

12 min read
AI Overviews and AI Mode launch in France

Google Confirms AI Overviews and AI Mode Launch in France before 23 September, the Last Major Market to Get AI Results

Week in Brief Google confirmed on 29 June that AI Overviews and AI Mode will launch in France before 23 […]

7 min read
01c0bc19 63a3 4bfb 86f2 5e4375df8516

Google Confirms and Completes the June 2026 Spam Update, A Content-Level Action That Explicitly Spares Links and Site Reputation Abuse

Week in Brief Google confirmed and completed the June 2026 spam update, its second spam update of the year, running […]

5 min read
uk orders

UK Regulator Orders Google to Rank Organic Results by Objective Criteria

Week in Brief The UK’s CMA ordered Google to rank organic results using objective, non-discriminatory criteria, give advance notice of […]

7 min read
Google Extends Dynamic Search Ads

Google Extends Dynamic Search Ads Sunset to February 2027

Google extended its Dynamic Search Ads sunset to February 2027 and reopened DSA creation from 15 June, easing pressure on […]

6 min read
core update complete

Google May 2026 Core Update Complete. What Marketing Teams Need to Do Now?

Google’s May 2026 Core Update completed on June 2 and Google launched its first dedicated AI visibility reports. Two changes […]

8 min read
May 2026 Google Core Update

May 2026 Core Update Reaches Peak Volatility While Search Console Faces Multiple Data Issues

The May 2026 core update hit its peak volatility on Saturday 30 May. Semrush Sensor, RankRanger, and five other tools […]

8 min read
AI Search Citations

Why Your Website Traffic is Dropping, and What Changed in AI Search This Week for B2B Brands

Google’s AI Mode now handles 75 million daily active users, and 93% of those sessions end without a single click […]

12 min read
Google AI Optimisation Guide

Google Publishes its First Official AI Search Optimisation Guide

Key Takeaways Google released its first official guide to optimising for AI Search (AI Overviews and AI Mode) on 15 […]

7 min read
Google May 2026 Core Update

Google May 2026 Core Update: AI Mode, AI Overviews & the New SEO Reality

Google launches May 2026 Core Update the morning after I/O, the most happening week in search since AI Overviews launched. […]

8 min read

Get This in Your Inbox Every Monday Morning.

Join leading marketers who start their week with White Bunnie's Marketing Weekly. Free, always.

    Let's Build Something Remarkable Together

    You know the potential your business has. We're here to help more people see it, trust it, and choose it. Together, we'll turn visibility into growth and growth into lasting success.

    get-touch

    Get In Touch

    One form. Endless growth possibilities







      Ask AI about White Bunnie
      whatsapp
      Scroll to Top