Local SEO -
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Dominate Your Local Market with Expert SEO Solutions

SEO for local businesses is important for smaller businesses that operate on a regional scale. Local SEO promotes appearing on SERPs in a given location, whereas national SEO focuses on ranking in searches across the country. This strategy entails targeting local leads and customers with your brand, products, and services.

Since the plan is more relevant to your local consumer base, optimising your local SEO implies more website traffic, leads, and conversions. Consider this targeted strategy a technique to help you compete more effectively against larger national companies that are equipped with unlimited budgets.

According to a 2017 ReviewTrackers survey, local search traffic accounts for 35% of all search traffic. Without an SEO for local businesses strategy, your company could be missing out on a lot of exposure.

Get an analysis, strategy, project plan, key performance indicators, and a timeline for free before signing up.

Get a detailed SEO report with a personalized checklist on how to improve your local rankings.

What Is Local SEO?

Local SEO (Search Engine Optimization) is the practice of increasing the exposure of local businesses in search engines, mainly those with physical locations. Businesses can enhance organic traffic from searches conducted by customers in neighbouring locations by adopting local SEO best practices. Local search engines rely on signals such as local content, social profile pages, links, and citations to provide the user with the most relevant local results.

    Businesses can utilise local SEO to promote their products and services in front of local prospects and customers looking for them without undergoing impractical expenditure.

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Local SEO Services

    • GMB CREATION

      Google My Business has become the pinnacle of local search. Since Google prefers to provide content it can trust and verify, Google My Business is their tool for helping your business meet Google’s requirements.
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    • SOCIAL MEDIA POSTING

      Google now places a greater emphasis on material posted on social media than ever before. Now that you’ve created a nice Google My Business page, share it on social media to align your social and search images.
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    • MAINTAIN BRAND CONSISTENCY

      In order to help customers find you, people and search engines must be able to locate you easily. Set up your NAP (name, address, and phone number) and make sure your information is consistent and updated across all platforms.
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    • IMPROVE CITATIONS

      Check that your citations are consistent and complete across data aggregators to maintain continuity. Misspellings, abbreviations, a lack of a suite number, or an incorrect phone number can all be problematic.
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    • LOCAL SEO AUDIT

      It’s tempting to put your foot on the brake once you’ve mastered the essentials. SEO, however, is a continuous and intuitive process.
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    • WEBSITE STRUCTURE

      Although external links to your site are ideal, altering your internal linking structure will also help you improve your SEO rankings.
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    • OPTIMIZE PAGES

      Every new blog post is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new chance to be found in the search engine results pages when it comes to content.
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    • LOCATION PAGES

      Create location pages if you have more than one physical location. Readers should find your name, address, phone number, store hours, business descriptions, promotions and customer comments on your location pages.
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    • LOCATION SPECIFIC CONTENT

      Google is getting smarter, which implies content providers can now write for people rather than search algorithms.
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    • MOBILE-FRIENDLY INTERFACE

      Local search and mobile search are closely connected (61% of all Google searches are performed on mobile).
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    • AUTHORITATIVE INBOUND LINKS

      Inbound links are a great way to improve your local SEO because each one shows Google that you’re a legitimate business, and they can also help you build your domain authority.
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    • BUILD LOCAL COMMUNITY

      The more you get involved in your community, the more digital publicity you’ll get.
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Local SEO Benefits

There are many undeniable advantages to implementing a local SEO strategy. Most people think of increased traffic as the first benefit, but there are many more benefits that can help your business develop and grow. By focusing on specific local-SEO tasks, you can offset the advantage of larger businesses that frequently optimise for broader keywords and rely on brand awareness rather than value propositions to drive traffic and beat them at their own game without using large budgets.
    • Higher organic traffic.
    • Lower advertisement expenses.
    • Backlinks that are more localised.
    • Traffic that is more relevant.
    • Better social signals.
    • Users will have a better website experience.
    • Increased website authority.
    • More feedback from customers.
    • Better brand awareness and support.
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Code Of Ethics

White Bunnie is committed to honesty, transparency, and personal accountability in our work. Being a search engine optimization specialist, we strive constantly to achieve higher rankings, improved traffic, and conversions for our clients’ business while strictly adhering to our Code of Ethics.

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Does Your Business Need A Local SEO Strategy?

    SEO for local businesses is a great strategy, however, every business does not need local SEO. Only businesses that service a specific geographic location are required to rank in local search for key terms that potential customers in their area are searching for.
    When deciding how to rank a page in MapPack, Google takes into account a variety of local search ranking factors. This is why it’s important to approach local SEO strategically, ensuring that you cover all of your bases and giving your company a competitive advantage.
    The following are some examples of businesses that profit from local SEO:

    • 1

      Eateries, bars and restaurants.

    • 2

      Law offices.

    • 3

      Local contractors.

    • 4

      Real estate companies.

    • 5

      Medical service providers.

    • 6

      Stores and boutiques.

    • 7

      Government agencies.

    • 8

      Local non-profit organizations.

    • 9

      Local consultants and marketing agencies.

    • 10

      Any other business that runs on local clientele

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SEO For Local Businesses Tools

    • whitespark local seo

      LOCAL CITATION FINDER AT WHITE SPARK

      LOCAL CITATION FINDER AT WHITE SPARK

      A local citation is any online mention of a local business’s name, address, and phone number. Citations are important because they help local companies appear in internet searches, and when local businesses actively manage their citations to ensure data accuracy, trust in these online listings increases.

    • screaming frog local seo tool

      SCREAMING FROG

      SCREAMING FROG

      From an SEO standpoint, this desktop tool searches websites’ links, pictures, CSS, script, and apps. Are you concerned about the lack of meta descriptions or H1 tags? Screaming Frog offers a free version that analyses up to 500 URLs and a commercial version that analyses an infinite number of URLs for $200 per year.

    • Moz local

      MOZ LOCAL

      MOZ LOCAL

      Moz Local is less priced than most of its competitors, and it will verify your company listing on Google and Facebook, as well as spread it across the search ecosystem. Moz Local will also work with data aggregators to help promote listings, ensuring that your company gets noticed.

    • YOU CAN'T REPLACE THE EXPERIENCE

      AHREFS

      AHREFS

      Ahrefs helps with backlink checking, which is important because backlinks (links pointing to your website) are a good indicator of your website’s authority. Ahrefs also provides competitor analysis, keyword research, and information on the anchor text used by other websites when connecting to yours.

    • YOU CAN'T REPLACE THE EXPERIENCE

      BUZZ STREAM

      BUZZ STREAM

      BuzzStream helps you generate local backlinks by analysing influencers, tracking conversations, and delivering reporting insights into your outreach initiatives, team performance, and link placements.

    • YOU CAN'T REPLACE THE EXPERIENCE

      BRIGHT LOCAL

      BRIGHT LOCAL

      BrightLocal is a comprehensive SEO tool package designed exclusively for the marketing needs of local businesses. The tool can help you generate and monitor reviews on local sites, examine neighbouring competitors, and understand your local search success.

What Our Client Talking About Company

  • seth

    “White Bunnie offered guidance and support in all aspects of getting our Google My Business local pages set up for our storage and coworking business in the San Francisco area.”

    Jeff Wright
    Bridge Storage

  • seth

    “We would like to thank the WhiteBunnie team for their services. We also appreciate your efforts towards providing us better service and we hope we associate again for more work”

    Jemi Anklesaria
    Owner & Consultant, Franchise Consultancy

  • Christina

    “WhiteBunnie is a professional and reliable company which offers great value at all times. We have been working with them for a long time and had a lot of success. Much appreciated!”

    Christina Zhang
    Market Cube

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Frequently Asked Questions

Please check this FAQ First before contacting us.
  • Google My Business is crucial for local SEO as it directly influences local search rankings and visibility in Google Maps and local search results.

  • Key factors include Google My Business optimization, local citations, on-page SEO, review quantity and quality, and localized content.

  • You can improve local SEO for free by optimizing your Google My Business listing, encouraging customer reviews, creating local content, and ensuring NAP consistency across the web.

  • Local SEO should be an ongoing process. Review and update your strategy quarterly, but monitor and respond to reviews and update business information as needed.

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