01 Client Overview
A regulated fintech. Zero non-branded visibility.
Our client is a regulated NRI remittance platform serving Indians living across Europe – Germany, France, Ireland, the Netherlands, Italy, Spain, and beyond. They offer zero-fee EUR to INR transfers, competitive exchange rates and an app-first experience trusted by thousands of NRIs.
When they engaged White Bunnie, the product was genuinely strong. The organic presence was not. Clicks were almost entirely branded — people who already knew the name. GA-4 was misconfigured. Domain Authority sat at 5. Non-branded impressions were zero. And they were completely invisible in the AI search ecosystem their audience increasingly uses to find financial products and compare online remittance marketing offers.
Industry:
Fintech · EUR to INR Remittance · International Money Transfer
Target Geography:
NRI diaspora - Germany, France, Ireland, Netherlands, Italy, Spain, Belgium, Austria, Portugal, United Kingdom
Services by White Bunnie:
SEO · AEO (Answer Engine Optimisation) · GEO (Generative Engine Optimisation)
Engagement:
4 months active - Nov 2025 to Apr 2026, ongoing
Starting Challenge:
Branded-only traffic, zero non-branded impressions, no AI presence, misconfigured analytics, DA 5
Competitors:
Wise, Remitly, Ria Money Transfer, Western Union, Money2India Europe
02 The Problem
Strong product. Invisible to the people searching for it.
The challenge was not the product or the pricing. It was that no one outside existing users could find them. Here is where things stood when we started.
Baseline KPIs — November 2025
Starting point: DA 5, PA 11, DR 15 — all organic traffic from branded keywords only. GA-4 data flow not properly configured.
Current KPIs — April 2026
After 4 months: DA 8, PA 22, DR 18 — mixed keyword profile, GA-4 live across all channels, 5 guest posts published.
03 · Before vs. After — 4 Months
Every metric. Moving in the right direction.
Full transparency on where the platform stood before White Bunnie’s fintech SEO services versus where it is today across traffic, authority, keywords, and AI visibility.
| Metric |
Before (Baseline) |
After (24 Months) |
Growth / Change |
| GSC Clicks (28-day) |
1,407 |
3000+ |
+113% |
| Total Impressions (period) |
33,900 |
97,500 |
+188% |
| Non-Branded Impressions |
0 |
53,200+ |
New channel |
| Non-Branded Clicks |
0 |
382 |
From zero |
| Keyword Type |
Branded only |
Mixed — growing |
Significant shift |
| Domain Authority |
5 |
8 |
+60% |
| Page Authority |
11 |
22 |
+100% |
| Domain Rating |
15 |
18 |
+20% |
| Core Web Vitals - good pages (mobile) |
10 pages |
24 pages |
+140% |
| AI Citations |
~10 |
37 |
+32% in 6M |
| AI Cited Pages |
~10 |
35 |
+34% in 6M |
| Guest Posts / Backlinks |
0 |
5 posts · 5 links · 4 domains |
Built from zero |
| GA-4 Tracking |
Not configured |
Live — all channels |
Fixed |
| Page 1 Google Rankings |
0 non-branded |
Ireland → India (#3) |
Page 1 live |
| UK Clicks |
42 |
76 |
+81% |
| UK Impressions |
651 |
2,981 |
+358% |
| US Clicks |
59 |
86 |
+46% |
| US Impressions |
5,292 |
18,546 |
+250% |
4-month period comparison - GSC
Dec 2025 to Mar 2026 versus the prior period. Impressions nearly tripled.
Impressions: 97,500 (Dec–Mar 2026) versus 33,900 (Aug–Nov 2025) - 188% growth. Clicks dipped slightly because the site expanded into competitive non-branded queries at positions 5–15 rather than 1–3. As country pages go live and rankings strengthen, clicks will follow.
