Collab Management

Challenges

Before our engagement, the client faced limited online visibility, resulting in fewer inquiries and leads.

• Service domain is occupied by conventional mode of business and have very little room for out of box thinking
• Both the cofounders are from Technical Background
• Leads were coming through referral only
• Limited Financials so as the staff to maintain the business development
• New to the entrepreneurship journey

The Execution

We began by conducting an in-depth SEO audit to identify gaps and opportunities in their existing digital presence. From this, we developed a custom strategy focusing on:

• Content Strategy: We conducted a thorough audit of existing content and identified gaps to create a roadmap for new content creation.
• Keyword Research: We performed in-depth keyword research to identify high-value topics in the commercial construction management space.
• Content Creation: We developed a regular publishing schedule of SEO-optimized blog posts, whitepapers, case studies, and other premium content to showcase the client’s expertise.
• Social Media Strategy: We crafted engaging social media content to amplify blog posts and premium content, fostering community engagement and brand awareness.
• Outreach and Link Building: We secured guest posting opportunities on relevant industry websites to build backlinks and expand reach.
• Content Repurposing: We maximized the value of each piece of content by repurposing it into different formats (e.g., turning blog posts into infographics or video scripts).
• Continuous Optimization: We consistently monitored content performance using analytics tools and user feedback, allowing us to refine our strategy and focus on the most effective content types and topics.