1,473% More Impressions. 1,567% More Leads.

Built Entirely from Scratch.

A strong firm. No digital presence at all.

Collab Management Group is a Canadian construction management company offering integrated project and delivery services. When they came to White Bunnie, they had solid expertise, happy clients, and almost zero online footprint. Every client came through personal referrals and word of mouth.

The construction management space in Canada is dominated by firms that have operated the traditional way for decades. There was very little appetite for B2B construction marketing in this space but that also meant almost no digital competition. White Bunnie saw the opportunity and built everything from the ground up.

Good at the work. Unknown online.

Collab Management Group did not have a visibility problem on the surface. They had clients, they had projects, and they had two technically strong founders who knew construction management inside out. But every single client came through a personal connection. The moment that network stopped growing, the pipeline would stop too.

Both cofounders came from engineering and project delivery backgrounds. Business development, digital marketing, lead generation none of that was their world. They were new to entrepreneurship and had limited budget and staff to fix it. They needed an external engine to do what they could not do themselves.

The construction management sector in Canada makes this harder than most industries. It is dominated by firms that have been around for decades, built on word-of-mouth trust and long-standing client relationships. There is very little appetite for construction company SEO services in this space which also means very little competition online. White Bunnie saw that gap clearly.

When we started, the website was not generating a single organic lead. Construction lead generation through digital channels was completely absent Google Search Console showed 9 impressions and 1 click per month. There were no rankings, no content, no backlink profile worth speaking of, and no lead capture infrastructure. GA-4 was not set up so the team had no idea what was or was not working.

The brief was clear: build the entire digital presence from nothing, generate real leads, and do it within budget.

Collab Management Group had five clear, honest challenges when they came to us. Here is exactly what the situation looked like.

Five real challenges: the construction sector occupied by conventional players, technical-background founders new to entrepreneurship, all leads from referrals, limited finances and staff, and no room for out-of-the-box marketing in their market.

Every number.
Every metric. Moved.

Search Console – the growth curve

724 total clicks and 34,300 impressions over the 8-month engagement the result of focused commercial construction marketing built entirely through organic search. Started at 9 impressions and 1 click per day. Ended at 350 daily impressions and 12 daily clicks. That is a 35-fold increase in impressions and a 12-fold increase in clicks all organic, no paid search.

Google Search Console - March to November 2022. Total: 724 clicks, 34,300 impressions. Started at Impression 9, Click 1. Ended at Impression 350, Click 12. 35-fold impressions increase, 12-fold click increase.