How To Do Internal Linking To Boost SEO Rankings

Have you seen those small links in between a blog or on a webpage. Wondered what are they for. Well, they are internal links that aim to help you explore everything on one website. 

Say you visit a digital marketing blog. Now, it will have terms like SEO, SMM, and more. Now, the website can interlink all these words with its service page. With just a click, you can explore all the details. This is the power of internal linking.

But there is more to it. So, let us explore the details in the blog here.

What Is Internal Linking?

Internal linking refers to linking one website page to another within the same domain. These links help users to find everything on the site. This also allows search engines to understand the following:

• Site’s structure
• Proper hierarchy
• Content relationships

Why Is Internal Linking Important for SEO?

When we write anything online, we aim to reach the masses. This is clear. Now, the question is, will internal linking help us? Will it help the SEO? Yes, it will. So, here are the ways it supports:

1. Helps Search Engines Crawl & Index Pages

Google’s bots use internal links greatly. It helps them to discover and index pages. Without proper internal linking, some pages might remain undiscovered (orphan pages).

2. Distributes Page Authority (Link Equity)

We usually look for pages with high authority. So, if there is interlinking with such a page, the other page will benefit too. This is the transfer of equity that helps in overall ranking.

3. Improves User Experience & Engagement

Well-placed internal links make navigation easier, increasing user time on the site and reducing bounce rates. This saves time and makes your page stand out.

4. Enhances Keyword Relevance

Anchor text in internal links helps Google understand what a page is about. This ensures that you have the content that people actually want.

All these are important for your ranking. So, be cautious when you use internal linking.

Types of Internal Links

Now that you know what an internal link, let’s take the next step. This is where you must know its types. There is not just one but multiple ways to us it. All are based on what is your aim of using the internal link. So, here are the common types of internal links that you must know:

Best Practices for Internal Linking to Boost SEO

Knowing is one thing, but using it right is another. So, the same is the case with internal linking. So, here are the things that you must remember:

1. Use Descriptive, Keyword-Rich Anchor Text

Instead of using “click here,” use descriptive anchor texts like “SEO-friendly URL structure guide.”

Example:
🚫 Click here to learn more about SEO.
✅ Check out this detailed guide on SEO-friendly URL structures.

2. Link from High-Authority Pages to Low-Authority Pages

Use tools like Ahrefs or Google Search Console to identify high-authority pages and link them to pages that need ranking improvements.

Example: If your SEO Audits guide is ranking well, link it to newer blogs like “Technical SEO Checklist“ to boost its visibility.

3. Maintain a Logical Internal Linking Structure

Ensure every important page is accessible within 3 clicks from the homepage.

Ideal Internal Linking Structure:

Homepage → Category Pages → Subcategory Pages → Blog Posts/Product Pages

4. Link to Relevant Content Only

Avoid excessive or irrelevant internal links. Each link should add value to the user.

Bad Example: Linking a SEO Guide page to a Team Page unnecessarily.
Good Example: Linking a Keyword Research Guide to an SEO Content Writing Guide.

5. Avoid Orphan Pages

Orphan pages have no internal links pointing to them, making them difficult for search engines to discover.

How to Fix:

• Use Google Search Console → Pages → Orphan Pages
• Link these pages from relevant articles.

6. Optimize Internal Links for Mobile Users

Ensure links are easily clickable on mobile devices. Avoid links that are too close together.

Pro Tip: Use Google’s Mobile-Friendly Test to check usability.

7. Use a Reasonable Number of Internal Links

Excessive internal linking can dilute link equity. Stick to 3-5 internal links per 1000 words for best results.

8. Regularly Audit and Update Internal Links

Use tools like Screaming Frog, Ahrefs, or Google Search Console to identify broken internal links and fix them.

Internal Linking Example: Blog to Blog Linking

To help you understand better, here we have shared some example or ideas with you.

Before Optimization (Poor Internal Linking)

After Optimization (Improved Internal Linking)

Tools to Help You with Internal Linking

Internal linking requires an understanding of tools, too. Inefficient knowledge will impact the overall outcome. So, we have listed some of the common tools that you must know:

Final Thoughts

Internal linking is a powerful yet often overlooked SEO strategy. By following these best practices, you can improve crawlability, boost rankings, and enhance user experience. Start implementing these strategies today for better SEO results!

Connect with out experts and get your website to the next level. We can help you with internal linking, Content writing services, Technical SEO, Off-Page SEO, and much more. So why wait when the best is just right around the corner!

saurabh garg

Saurabh Garg, the visionary Chief Technology Officer at Whitebunnie, is the driving force behind our cutting-edge innovations. With his profound expertise and relentless pursuit of excellence, he propels our company into the future, setting new standards in the digital realm.