Web stories provide users with a dynamic, full-screen, fast-loading consumption experience. Engaging animations and tappable interactivity can be found in a typical web story. Visual narratives can be used in storytelling using a combination of video, audio, images, animation, and text.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.
If you are an SEO worker looking to create google web stories for your brand, here are some brand examples to help you get started.
Bryan Goldberg founded Bustle, an online American women’s magazine, in August 2013. It is renowned among females all around the world for publications about beauty, entertainment, and fashion trends.
Bustle was quick to hop onto the Google web stories trend with a story about designers who represent fashion’s bright future from the viewpoint of industry experts. Their vivid template and concise yet informative stories cover an array of up and coming designers and the techniques that make them stand out in the fashion industry.
Bustle’s google web stories examples showcase:
Vice is a Canadian-American lifestyle, entertainment, culture, and current affairs publication. Their content is catered to a younger audience and talks about topics that interest young adults and teenagers alike.
Vice’s new google web stories examples feature two sisters from Kenya known for their street food and burgers. Unlike Bustle, Vice focuses more on a video-story approach with interactive videos and captions.
Vice’s google web stories examples showcase:
Lonely Planet is a leading publisher of travel guide books in Australia. They are known for their content surrounding travel and lifestyle with interesting images, interactive fonts, and unique effects for their google web stories.
Lonely planet’s web stories showcase:
Inverse is a millennial-targeted online magazine published by Bustle Digital Group that covers themes such as technology, science, and culture. Inverse’s google web stories examples take a more techy approach with gifs and informative content.
Inverse’s web stories showcase:
Forbes is a business magazine published in the United States, owned by Integrated Whale Media Investments and the Forbes family. It covers pieces on economics, trade, business, and marketing themes and is published eight times a year.
Forbes is widely followed by people across the globe. Due to its magazine’s set schedule, many people were excited to see new content from Forbes via google web stories. The company branched out with web stories surrounding lifestyle and fitness alongside finance.
Forbes’ web stories showcased:
Nylon is a pop culture and fashion-focused multimedia brand, publishing firm, and lifestyle magazine based in the United States. Art, fashion, music, design, celebs, technology, and tourism are all featured in their magazines.
The company’s google web stories examples followed its diverse portfolio with:
USA Today is a daily middle-market newspaper in the United States. Amongst other brands, USA Today had a unique and interactive template with a mix of:
PopSugar Inc. is a media and technology firm based in the United States that owns PopSugar and PopSugar Must Have: a monthly membership service. Popsugar’s Google web stories examples followed a more laid-back and carefree template that sits well with its target audience.
Popsugar’s web stories showcased:
Vogue is a monthly fashion and lifestyle magazine published in the United States that covers a wide range of issues such as fashion, health, culture, lifestyle, and the runway. Their Google web stories focused on a story-telling approach with ‘get to know’ web stories.
Vogue’s web stories showcased:
NowThis News, founded in 2012, is a progressive social media-focused news organisation. Short news videos and hyperpartisan content are posted by the company.
Their web stories feature:
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