Custom Logo Cases

The Execution

Custom Logo Cases approached WhiteBunnie with clear objectives: to increase their online sales, improve their brand visibility, and attract more custom orders from both individual customers and businesses.
We developed a comprehensive PPC strategy tailored to Custom Logo Cases’ unique products and target audience. Our approach included:

• Keyword Research and Targeting: We conducted in-depth keyword research to identify high-intent search terms related to custom device cases and sleeves. This allowed us to create highly targeted ad groups for different product categories and customer segments.
• Ad Copy Optimization: We crafted compelling ad copy that highlighted the unique selling points of Custom Logo Cases, such as customization options, quality materials, and fast turnaround times. We continuously A/B tested different ad variations to improve click-through rates.
• Landing Page Optimization: We worked closely with the client to optimize their landing pages for conversions, ensuring a seamless user experience from ad click to purchase.
• Shopping Campaigns: We set up and optimized Google Shopping campaigns to showcase Custom Logo Cases’ products visually in search results, driving more qualified traffic to the website.
• Remarketing Campaigns: We implemented remarketing strategies to re-engage website visitors who didn’t make a purchase, showcasing relevant products and special offers to encourage conversions.
• Bid Management: We utilized automated bidding strategies to maximize conversions while keeping costs under control. This approach allowed us to allocate budget more effectively across different campaigns and ad groups.
• Mobile Optimization: Recognizing the increasing importance of mobile shopping, we optimized campaigns for mobile devices, resulting in a significant increase in mobile conversions.
• Regular Performance Analysis: We conducted weekly performance reviews, adjusting campaigns based on data-driven insights to continuously improve results.

Through these strategic PPC efforts, WhiteBunnie Agency has significantly boosted Custom Logo Cases’ online presence and sales performance. The 42% increase in online sales and 31% decrease in cost per acquisition demonstrate the effectiveness of our targeted approach to paid search advertising.