What are Amazon ads packages and what do they include?
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Amazon ads packages are managed advertising plans that cover the setup, strategy, and ongoing optimization of your Amazon PPC campaigns. White Bunnie's packages include Sponsored Products, Sponsored Brands, and Sponsored Display ad management along with keyword research, bid optimization, ACoS reduction, and monthly performance reporting. Plans are available from $300/month for sellers with budgets up to $1,000/month.
What is the difference between Sponsored Products, Sponsored Brands, and Sponsored Display ads on Amazon?
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Sponsored Products appear in search results and product pages, driving direct sales for individual listings. Sponsored Brands showcase your brand logo, headline, and multiple products at the top of search results, building brand awareness. Sponsored Display Ads target shoppers both on and off Amazon based on browsing behavior. White Bunnie's Basic plan includes Sponsored Products; Silver adds Sponsored Brands; Gold and Premium unlock all three ad types.
What is ACoS in Amazon advertising and how does an agency reduce it?
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ACoS (Advertising Cost of Sales) is the percentage of ad spend relative to ad revenue. A lower ACoS means more profitable advertising. A managed Amazon ads agency reduces ACoS by pruning unprofitable keywords, adding negative keyword filters to block irrelevant traffic, refining bids based on conversion data, and continuously testing ad copy. All White Bunnie packages include ACoS reduction as a core deliverable.
Do Amazon PPC management packages include keyword research?
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Yes. All Amazon PPC management packages from White Bunnie include keyword research tailored to your product listings, ranging from up to 30 keywords in the Basic plan to up to 200 in the Premium plan. This includes profitable keyword scouting for high-converting search terms and negative keyword filtering (available in Gold and Premium) to eliminate wasteful ad spend.
How long does it take to see results from Amazon ads management services?
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Initial results from Amazon ads management such as improved click-through rates and optimized spend are typically visible within the first 2 to 4 weeks. Significant ACoS improvement and sales velocity growth usually require a full optimization cycle: 1 month for Basic, 2 months for Silver, 3 months for Gold, and 6 months for Premium. This reflects the time needed to gather sufficient data for accurate bidding and audience refinement.
Is it worth hiring an agency for Amazon PPC campaign management?
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Hiring an agency for Amazon PPC campaign management is worth it when you want to scale without the learning curve of Amazon's ad console. Agencies bring structured keyword strategies, continuous bid optimization, and data-driven decisions that typically outperform self-managed campaigns. For sellers spending $1,000+ per month on ads, the cost savings from reduced ACoS and improved ROAS generally exceed the agency management fee.
What reports will I receive with a managed Amazon ads package?
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All managed Amazon ads packages from White Bunnie include monthly performance reports covering key metrics such as ad spend, ACoS, sales revenue, click-through rates, keyword performance, and campaign health. These reports give you full visibility into how your budget is being used and what optimizations are being made each month, ensuring accountability and transparent results.
Can I upgrade my Amazon advertising package as my budget grows?
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Yes. White Bunnie's Amazon advertising packages are designed to scale with your business. You can start with the Basic plan and move to Silver, Gold, or Premium as your ad budget and product catalog expand. Each upgrade unlocks additional campaigns, keywords, ad formats (Sponsored Brands and Sponsored Display), more product listings, and advanced features like competitor analysis and negative keyword filtering.
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